(Pretend) viral marketing

If you didn't catch it, it's a commercial, for a videogame, which means that this unfortunately is another one of those sneaky commercials which wants you to question whether it's real or not. Like the old Ronaldinho commercial and the slightly less credible Michael Vick and Lebron James Powerade commercials.

Nevertheless it makes for some saucy marketing which guarantees watercooler time. The interesting part is this clip which actually documents how they made the Ronaldinho clip: